06 January 2017

The value of practising CSR


Organisational core values are powerful for guiding success creation in your workplace, and practising corporate social responsibility (CSR) is a great way to walk your talk.

How connected are you with your core values? Do you practise what you preach?

Society is changing—it used to be difficult to find restaurants that served vegetarian meals, or supermarkets that stock vegan food, but this is no longer the case. Today, there are dedicated vegan supermarkets and restaurants that are welcomed even by non-vegans.

Why? Because people are becoming more aware, and this awareness is changing how they purchase goods and services.

I personally would rather purchase something from a business that’s environmentally sustainable and ecological (and supporting a meaningful cause), than support a business that isn’t. Because my personal values are congruent with their corporate values.

I think it's crucial to remember that applying your corporate values to exercise corporate social responsibility (CSR) doesn't just benefit the organisations you support. Let me share what CSR means to me and how we have found it meaningful to implement CSR strategies at Velpic.

Have you ever considered if what you’re doing at your workplace is making the world a better place?

At Velpic, in addition to doing this through our innovative eLearning software and LMS with a low carbon footprint, we also support several causes: namely Classroom of Hope, Rotary International and OzHarvest.

Classroom of Hope

I'm sure most of you would agree with Nelson Mandela that “Education is the most powerful weapon which we can use to change the world”. Like Classroom of Hope (COH) and Nelson Mandela, Velpic believes that education is the key to change.

Education can reduce poverty, empower the next generation, save lives, improve the environment and much more. Velpic values education and training, this is the very core value of our business so partnering with COH seemed like a perfect thing to do.

We found it deeply meaningful to participate in their #BagWalkers campaign to raise funds for building a school in Gitumba in Rwanda, Africa. Our ultimate goal is to build a Velpic school; to achieve that, we’ve got a bit of work to do.

Rotary International

You’ve probably heard of Rotary. They’re an extensive international network connecting business, professional and community leaders across the globe to raise money, share experiences, enjoy fellowship and work for meaningful causes.

Growing up in Brazil, I’ve always been involved in Rotary events. My mother, who is a grassroots leader, would bring me along to Rotary events to connect with the community and gain exposure to the reality of fellow Brazilians less fortunate than us. I thought it was confronting, yet found it extremely rewarding after all.

My mother influenced me to become the person I am today, I thank her for helping me find the willingness to help those less fortunate, and take initiative to step up as a leader to make life better for others, as much as I possibly can. 

Anyway, Rotary’s ultimate goal is to connect people around the world and to develop leaders who can commit to helping local, national and international communities. Velpic supports my weekly involvement with Rotary.


The only food rescue organisation in Australia, OzHarvest has delivered 58 million meals, helped 900 charities and saved over 19,000 tonnes of food that would otherwise have gone to waste.

So far, we have supported a corporate event and our employees have generously served as volunteers to help deliver food to the homeless, as well as cook and clean in the OzHarvest kitchen. Velpic looks forward to being active in this charity in 2017.

Velpic also encourages employees to organise morning teas to raise money for causes close to their hearts, actively practise recycling, and avoid printing as much as possible.

Benefits of CSR

While what is voluntarily given through CSR activities benefits charity organisations, it may surprise you that as givers, we also receive many benefits as well.

Companies that dedicate time and effort towards CSR can reap these benefits:

  • Strengthen core corporate values, cohesiveness and culture
  • Build relationships with stakeholders and improve business reputation
  • Improve employee engagement and achieve higher employee/employer morale
  • Increase productivity and talent retention
  • Encourage professional and personal development

I’m interested in what you think or feel about CSR, and not just the dictionary definition.

  • Are you aware of companies that are doing good with socially responsible activities?
  • What does Corporate Social Responsibility mean to you?
  • How are you encouraging CSR at your workplace?

To share your views, please leave a comment below.