24 May 2018

10 Reasons to Leverage VR and AR

10 Reasons why businesses are introducing VR and AR in the workplace

First things first. What’s the difference between Virtual Reality and Augmented Reality?

Over the past few years there has been a lot of skepticism about the differences between Augmented Reality and Virtual RealityBoth AR and VR have the remarkable ability to change the very perception of the world around us. But but lets distinguish the differences between the two.

 Virtual Reality (VR) is an artificial, computer-generated simulation of a real life environment or situation which implies a complete immersion experience that shuts out the physical world. It does this mainly by stimulating their vision and hearing.

Whereas Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. AR adds digital elements to a live view often by using the camera on a smartphone or tablet.

 10 reasons why you should introduce Augmented and Virtual Reality in your Business:

  • AR embedded apps and devices can be used to provide high tech training to the employees to increase productivity.
  • Entrepreneurs can give a vivid and visual interpretation of their products and services to the clients.
  • Companies can display relevant data of their products in real time to the interested parties.
  • AR concept finds its’ application more in mobile devices such as laptops, smart phones and tablets to change the process of interaction between the real and virtual world.
  • AR concept enhances user experience by adding virtual components such as digital images, graphics, or sensations etc providing a new layer of interaction with the real world.
  • 3D vision of the products to improve customer satisfaction and loyalty thereby increasing the company’s profit.
  • Useful for branding and aggressive marketing for e-commerce companies.
  • Companies can promote their product or service by a proper blend of photography and technology
  • Manufacturers can showcase their goods in virtual showrooms without any use of physical space.
  • VR is delivered to the user through a head-mounted, or hand-held controller. This equipment connects people to the virtual reality, and allows them to control and navigate their actions in an environment meant to simulate the real world.

 Want to know more about VR and AR?

 Contact us today for a complimentary consultation how to leverage VR ad AR tailored to your specific needs.