Here’s a new idea for conference and other event organisers to add tremendous value to their attendees by embracing eLearning technology.
We’ve all been there.
That conference or training event where you spend anything from one to three days listening to a huge number of different speakers and subject matters in rapid succession.
I love these events.
Yet I do struggle with the amount of information I need to digest and process.
As these events are usually conducted during working hours, I need to process the sheer volume of new information while juggling daily tasks and other work commitment at the same time.
With the easy access to smartphones and emails, it is too easy to give in to technology to help manage such information overload.
I don’t know about you, but I am always astonished at the number of people at a conference or training event using their smartphones.
Smartphones aren’t just being used for work at these events.
Attendees also use them to take snapshots of PowerPoint presentations, instead of being fully present, and listening to presenters.
A presenter often reminds their audience that the PowerPoint presentation could be emailed to them, saving them the effort of photographing every screen.
Just give me your business card, the presenter says, and I’ll email it to you.
But presenters cannot email all the spoken information that is not on the slides, and this makes the slides, by themselves, almost worthless.
These events are usually expensive, and it’s not just in terms of the cost to attend, but also the lost time and opportunity cost of not working or generating revenue for your business while attending training.
What are the ways event organisers could help attendees maximise their investment in time and money?
New eLearning technology could add a lot of value to learners—by providing progressive event organisers with the ultimate blended learning tools.
- The perfect takeaway from a conference would be a video of each speaker combined with their PowerPoint presentation.
- Distribute this video to appreciative attendees via a secure login for them to review in their own time, as a valued added element of post-event relationship building.
- Such videos provide microlearning opportunities that attendees can fit between activities in their busy lives, to achieve better learning outcomes.
- Event organisers could track and report on who has viewed what and when.
- The analytics collected could be used to target individuals and their businesses even better for future events.
This would be the ultimate win-win partnership for everyone that blends binge learning and microlearning,
Attendees get to share the atmosphere and networking opportunities that these events have to offer, then get to review and study new content in their own time—to get more out of the event after the event.
This is just one example of how smart eLearning software could benefit business and increase customer satisfaction.
Consider exploring how it could profit yours, too.